Michael Hitchcock ("Hitch") is a 28 year Soccer Management Executive who spent over 12 years in Major League Soccer. Known as a strategic thinker and soccer pioneer, Hitch has won numerous MLS Business Awards during his MLS Career which started as entry level ticket sales at DC United before moving to Colorado Rapids as Director of Sales then was Vice President of Sales for LA Galaxy before finishing as General Manager of FC Dallas & Pizza Hut Park (22,000 seat soccer stadium and 17 Field soccer complex in Frisco, Texas). Based in Dallas, Hitch owns a Sports Management Company called Playbook Management International ("PMI") who has worked with over 100 professional soccer teams, leagues, venues and soccer events all over the world. Hitch has ownership and investments in multiple sports properties including 20 Soccer Teams. Hitch is married to Jamie who is from Baltimore, Maryland. Has a Daughter, Eleni who is the General Manager of Columbus United (USL2 club) and graduate of Texas Tech. His son William played College Soccer for VCU in Richmond, VA where he was a two year Captain. William recently graduated with a Masters Degree from VCU School of Sports Leadership.